Whether it’s your homepage, social media presence or the corporate design, this is the reflection of you, it is what your viewer thinks who you are. If you work around social innovation and sustainable development, passion is something most of us expect to see and what makes us remember a brand or a person. Most people are not as extroverted as the people we follow on Instagram. You can achieve a good social media strategy without feeling like you are being too transparent or showing off.

I like to compare it to a TV show. The plot is important. But additionally, if you get involved with the characters, you are more likely to watch the show again or to recommend it to your friends.